Season launches Moroccan desert olive oil lineup

Season has expanded beyond seafood with a new organic extra virgin olive oil lineup sourced from a single-family farm in the Moroccan desert and now sold on Amazon. The launch adds finishing oil, cooking oil and Olive Tree Pearls as the brand leans into nutrient-dense foods and antioxidant-focused products. Why it matters: - Season is expanding beyond tinned fish into a new pantry category with premium olive oil products. - The launch targets shoppers looking for organic, nutrient-dense cooking oils with added antioxidant claims. - The move broadens Season’s portfolio from sea to soil and pushes the brand into one of the most common foods in home kitchens. What happened: - Season announced a new organic Extra Virgin Olive Oil lineup sourced from a single-family farm in the Moroccan desert. - The products are now available on Amazon. - The lineup includes Season 10× Hydroxytyrosol Finishing Oil, Season Desert Olive Tree Pearls and Season Premium Organic Cooking Oil. - Season said the rollout reflects the company’s focus on nutrient-dense foods and ingredient innovation. The details: - The oils are made from organic, first cold-pressed Moroccan olives. - The collection is USDA Organic, Kosher, Halal, single-family farm sourced and made without pesticides or synthetic additives. - Season says the Moroccan desert growing conditions help olives produce naturally occurring antioxidants. - Season 10× Hydroxytyrosol Finishing Oil is positioned as a premium finishing oil for salads, vegetables, grains, pasta, fresh bread, fish and everyday meals. - Season says the finishing oil contains up to 10 times more of a key olive antioxidant than ordinary EVOO. - Season Desert Olive Tree Pearls are described as caviar-like pearls that can be eaten by the spoonful or added to salads, vegetables, fish and appetizers. - Season says one teaspoon of the pearls delivers the antioxidant equivalent of more than 10 liters of ordinary olive oil. - Season Premium Organic Cooking Oil is designed for sautéing, roasting, grilling, baking and finishing. - Season says the Moroccan olive farm uses drip irrigation, soil management and water conservation practices. - The farm also supports local communities through training and agricultural development programs. Between the lines: - The Moroccan desert story gives Season a distinctive origin narrative in a crowded olive oil aisle. - The antioxidant positioning is the clearest differentiator, especially for shoppers who buy premium oils for both flavor and perceived wellness benefits. - The company is using format innovation, not just sourcing, to stand out with pearls and a high-potency finishing oil. What’s next: - Season says the olive oil lineup is available now on Amazon. - The company directs consumers to seasonproducts.com for more information about the EVOO lineup and its tinned fish products. - Season is also promoting the brand on Instagram at @seasonbrandofficial. The bottom line: - Season is betting that a Moroccan desert origin, antioxidant claims and multiple product formats can help it win a bigger share of the premium oil market.